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My 10-Point Personal Marketing Plan

Exposure - Exposure - Exposure
 

   1.   Schedule photo shoot of property and design "for sale" flyers for home and flyer box

   2.   Prepare and submit your home to the Multiple Listing Service (MLS) and send copy to you for approval

   3.   Order Professional Sign/Riders/Directional Signs.  Place Lock Box (if desired) 

   4.   Blog listing to our company sales staff via internet.  Promote your property at our (Thurs) sales meeting and tour
         with Network Real Estate Agents

   5.   Promote your property at our local weekly MLS meeting (Wed) prior to agent tour to create maximum exposure
         to other agents in our area

   6.   Host Open Houses:  Realtor MLS Tour Day (usually Wed) and a 3 hour Open House (Sat or Sun) if desired

   7.   Draw up a list of features and benefits for  your home that cooperating  agents  can use  while  showing your property
         to potential buyers

   8.   Track showings of your home via SUPRA, collect feedback from agents, and report to you weekly

   9.   Bi-weekly Seller Updates:  Suggest changes to make your property more marketable  

   10.  Pre-qualify potential buyers, present and discuss offers with you, negotiate contracts to get the BEST price
         
and finalize the closing.

  Advertising/Marketing:

   1.   Prepare ad copy and submit to local newspaper and other Network Real Estate print media. 
          Submit photo and ad copy for all websites:

          BonnieBrabbs.com; FACEBOOK Virtual Tour (optional)

   2.   Personalized Marketing Plan for Equestrian Properties:   Advertise your property on the Internet.  Advertise in
         selected Equestrian Publications (seller expense).  Network your property to various Equestrian Organizations.

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My Personal Equestrian Marketing Plan

Exposure - Exposure - Exposure


Over 90% of property searches start on the Internet. The US horse population exceeds 10 million, and many horse owners are looking every year for a new home with acreage. There are over 3 million horse owners in the USA alone. Many are looking to relocate or upgrade, and an even larger number of people dream of owning a horse property!

Internet: (3)

•  Bay Area Equestrian Network
•  WesternHorseProperties.com
•  Landandestatehomes.com (California Equestrian Properties)
•  HorseProperties.net (designed especially for agents)
•  And more...

I am affiliated with 4 large equestrian organizations in California  and nationally.  I target market and network with the
the below organizations


Target Marketing/Networking (2):

•  USDF - United States Dressage Federation
•  USEA - United States Eventing Association
•  CDS - California Dressage Society of Northern & Southern California
•  ATA - American Trakehner Association - A nationwide organization

NOTE:  A small percentage of the horse community buyer’s will find their equestrian property advertised in a magazine


Publications (Optional - Seller's Expense):

•  California Dressage Society (CDS) Monthly Newsletter
•  Equestrian Connection
•  RIDING - California Ride Magazine


 


"Your Best Source for Equestrian Properties"
 


Bonnie Brabbs, REALTOR®

 Bonnie@BonnieBrabbs.com

  Top Producer ~ Master's Club

DRE #00871732


 

                 
Serving  Nevada ~ Placer ~ Yuba ~ Sutter ~ Surrounding Counties 
            


128 E. Main Street  ~  Grass Valley, CA  95945  ~  Cell:  530.210.9558  ~  Office:  530.446.6171  ~  Fax: 530.460.1916
    
 Keller Williams Realty - Sierra Foothills
 
               

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Some of the information on this web site is from various sources. It has not been verified by Bonnie Brabbs, nor the Nevada County Multiple Listing Service.
Buyers, Sellers or any interested party are advised to hire appropriate experts and professionals to verify information.

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